The International Sial D’Or competition presents the best of the food industry while bringing large multinationals onto a level playing field with smaller local food producers, the honors go to the one who wagers more on attracting customer satisfaction.
There are nine categories within Sial D’Or dedicated to products but it’s so much more than just a competition. It’s an important forum to bring the worlds food industry press closer to the product manufacturers to learn about their innovations and write about the new solutions being launched onto the market.
The responsibility for the products that are presented to the competition is conducted by the specialised magazine in each country, (Supermarket News NZ) which is also a jury member.
In 2012 FreshFields Apple Sauce and Apple Syrup have been selected for the sweet grocery category and will share in representing New Zealand’s finest products with just 8 other NZ food entries.
The FreshFields Apple Syrup is aimed at both restaurant and home chefs who seek innovative food products, the apple syrup is a special food ingredient that adds delight to any plate or recipe.
FreshFields Apple Sauce won ‘Grocers Choice” at the NZ Food Awards in Oct 2011. The Apple Sauce shows innovation in numerous ways, with its 100% pure NZ apple formulation, no sugars or preservatives added, in conjunction with the convenient packaging, adding value to the consumer.
Judging is at Sial D’Or show Montreal in May, then its off to Sial D’Or Paris for exhibition. Look out world, here comes FreshFields.
